Because there has been an exchange between art and commercial operations at a less visible level for a long time now - artists use the services provided by the business world, paid for or sponsored, or they use methods and techniques which have been borrowed directly from that sector -in Orgacom’s case a more concrete exchange needs to be made visible.
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By developing art works and activities during the course of the year, 'Red A.i.R.' aims to provide a variety of concrete examples of the fluidity and complexity to the relationship between artists and place and artworks and different publics; as well as offer interesting points of reflection on the ongoing relation between the art practice and a sustainable socio-economical development.
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